Effective Promotion Tools & Specs

SINA has developed a range of solution-driven promotion tools against specific objectives to fulfill advertiser's marketing needs, as well as to get the maximum marketing results.
Here are some samples of SINA effective promotion tools with specs:

Regular

Name Dimension Size Format 3rd Party Sample
Leaderboard
728x90
<=30k
HTML5*, GIF
Yes
Skyscraper
120x600
<=30k
HTML5*, GIF
Yes
Wide Skyscraper
160x600
<=30k
HTML5*, GIF
Yes
Medium Retangle
300x250
<=30k
HTML5*, GIF
Yes
Square Button
125x125
<=10k
GIF
No
Regular Button
120x60
<=8k
GIF
No
Focus Picture (HP)
480x270
<=50k
JPG
No
Focus Picture (News)
500x280
<=50k
JPG
No
Focus Picture (Finance)
400x266
<=30k
JPG
No

* Click to see detail information for making HTML5 file.

Richmedia (Flash)

Name Dimension Size(k) Sample Format
Free Form
(Requirement)
600x250
<=50
HTML5*
iCast (4:3)
4:3
<=500
avi, mpeg, mov
Intro AD
(Requirement)
760x400
<=100
HTML5*
Expandable
900x40 (small)
900x150
<=100
HTML5*
Floating
120x60
<=10
gif, HTML5*
Peel AD
380x380
<=50
HTML5*
Sync Banner
(Rectangle)
728x90
815x407 (expanded)
300x250
<=30
HTML5*
Sync Banner
(Sky)
728x90
815x1017 (expanded)
120x600
<=30
HTML5*
Wallpaper
300x800(left)&300x800(right)
<=80
gif, jpg
Flipping Billboard
125x90 (News, Finance)
<=50
jpg
Video Rectangle
300x250
<=500
avi, mpeg, mov

*Click to see detail information for making HTML5 file.

Newsletter

Name Dimension Size Format 3rd Party Sample
Stand Alone
680 width
<=800 Height
<=60k
JPG, GIF
No

Jump Page

Single Page

Dimension Sample

760 width; no height limitation


Web Development

Multiple Pages

Dimension Sample

Custom width; no height limitation


Mobile

Name Dimension Size Format 3rd Party Tags Sample
Regular Banner (Mobile WAP)
320x50
<=20k
GIF, JPG, PNG
Yes
Text Link (Mobile WAP)
-
Up to 12
Chinese characters
-
No
(Click Tracker Only)
Adhesion Banner (Mobile WAP)
320x50
<=20k
GIF, JPG, PNG
No
(Click Tracker Only)
Regular Banner (iPhone App)
320x50
<=20k
GIF, JPG, PNG
Yes
Regular Banner (iPad)
728x90
<=30k
GIF, JPG, PNG
Yes
Text Link (iPad)
-
Up to 12
Chinese characters
-
No

*Many mobile devices (including Apple iPads/iPhones) do not support Flash content.
When provide the tag, please make sure the end product is not written by Flash otherwise it might cause blank on the page.

Social Media / WEIBO

Homepage (geo-targeting avaliable)

Name Dimension Size Format 3rd Party Tags Sample
Medium Rectange
300x250
<=40k
GIF, JPG, HTML5*
Yes
Focus Picture
660x300
<=40k
JPG
3rd Party Click Tractor
In-feed Ads
660x120
<=40k
GIF, JPG, HTML5*
3rd Party Click Ad Tag

WEIBO Content Page (see below targeting criteria)

Name Dimension Size Format 3rd Party Tags Sample
Top Banner
556x50
<=40k
JPG
No
Promoted Event/Video Button
170x170
<=40k
JPG
No

iPhone / Android App

Name Dimension Size Format 3rd Party Tags Sample
Top Banner (iPhone / Android)
640x100
<=40k
PNG,
Font Size > 14
No

Page Take Over (Static)

Name Dimension Size Format 3rd Party Tags Sample
Page Take Over (iPhone 6)
750x1082
<=300k
PNG
No
Page Take Over (iPhone X)
750x1324
<=300k
PNG
No
Page Take Over (Android)
720x1038
<=300k
PNG
No
Page Take Over (Android)
720x942
<=300k
PNG
No
Page Take Over (Android)
720x1114
<=300k
PNG
No
Page Take Over (Android)
720x1238
<=300k
PNG
No

* Interactive Page Take Over: Please Provide GIF Format, Size <=2M. Duration <=4 Seconds, Frames per second <=10. The Dimension is same with Page Take Over (Static).


Brand Express

Name Specifics Sample
文字+图片推广
1.文字
活动标题≤18个字
活动内容:≤38个字
微博正文:≤ 130个字(正文内不可加链接地址)
Ps:加按钮所有文案少4个字
2.图片:尺寸:592*296,≤ 70K,PNG图片
文字+视频推广
1.文字
活动标题≤18个字
活动内容:≤38个字
微博正文:≤ 130个字(正文内不可加链接地址)
Ps:加按钮所有文案少4个字
选用下载按钮:活动链接和下载链接须相同,为应用在微博上应用PAGE页地址
2.图片/视频
图片尺寸:580*326,≤70K,PNG格式
视频素材:源文件(MP4)
视频大小:≤500MB
视频时长:≤1分钟
视频尺寸:16:9
视频分辨率:720P及以上
视频推荐流
1.文字
微博正文:≤ 130个字(正文内可加链接地址,不计字数)
2.视频:
视频素材:源文件(MP4)
视频大小:≤500MB
视频时长:≤1分钟
视频尺寸:16:9
视频分辨率:720P及以上